Through research into Empire magazine, i can determine that there are many levels of synergy present. The masthead always appears to be the same size, approximately 5cm. This is done to keep the magazine recognisable and familiar. However, the colour scheme differs dependent on what exactly is included in the magazine. The colour scheme will always fit whatever story they are advertising on the front cover. This is done to keep the magazine fresh and different, enticing people to purchase the different versions of the magazine.

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